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Ghostwriting Concept
Ghostwriting Service

Our Multi-Channel Marketing Approach

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Digital Presence: Websites, SEO, Email, and Ads

We create custom, mobile-optimized author websites designed to engage readers, capture leads, and drive direct sales. Each site is built with strategic architecture, SEO optimization, and easy-to-manage content systems. Alongside, we develop email marketing campaigns that grow your list and nurture readers toward purchase. Targeted online advertising across Amazon, BookBub, Goodreads, Google, and social media platforms ensures your book reaches the right audience at the right time.

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Social Media Strategy and Content Creation

We build your brand on the platforms that matter most, creating optimized profiles, strategic content calendars, and dynamic media. From quote graphics and behind-the-scenes content to short-form video and audiograms, we drive engagement that builds a loyal reader base. Our influencer collaborations and BookTok outreach expand your reach organically, connecting you with passionate reading communities.

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Traditional Media and PR Outreach

We craft professional press kits, targeted media pitches, and compelling press releases to secure interviews, articles, and features across print, radio, podcasts, and TV. Our PR strategies position you and your book as must-cover stories, while our broadcast outreach and satellite media tours ensure you capture both regional and national media attention.

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In-Person Marketing and Retail Placement

We coordinate bookstore signings, library visits, school talks, and festival appearances to put you in front of readers directly. Our retail strategies aim for shelf space at independent bookstores, Barnes & Noble, and specialty retailers, along with opportunities at airport stores and non-traditional outlets — ensuring your book is seen and sold across multiple channels.

Experience the Magic of a Winning Book Marketing Process

Strategic Insight

Our team of seasoned book marketing strategists takes the time to truly understand your book — its message, target audience, and unique value. Through thorough market research and competitive analysis, we uncover the best opportunities and craft a customized marketing strategy designed to position your book for maximum visibility and impact.

Powerful Visibility

Using a personalized, multi-channel approach, we launch a dynamic marketing campaign that gets your book noticed across key platforms. From engaging social media promotions to compelling book trailers, we create buzz that draws in readers, reviewers, and industry influencers alike.

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Meaningful Audience Connection

Attracting and nurturing the right audience is at the core of lasting success. Our team builds targeted marketing funnels through strategic advertising, email campaigns, and rich, engaging content — creating a loyal community that’s excited to champion your book.

Driving Sales Momentum

With a strong foundation in place, we execute proven sales strategies to propel your book forward. From pre-order campaigns and book signings to strategic media outreach, we focus on both immediate sales and building the momentum needed for long-term success — helping your book climb the charts and establish a lasting presence.

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The Hattan Marketing Difference

Many marketing services offer isolated tactics without a cohesive plan. Our approach integrates consistent messaging, branding, and audience targeting across all channels to maximize impact. We focus on building long-term relationships with readers who will support your entire author career—not just a single book. You'll always know exactly what you're getting with clear, measurable deliverables, full transparency through reporting and dashboard access, and ongoing communication. Plus, we empower you with marketing education, helping you understand the strategy behind every move so you can grow confidently as an author.

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